Year: 2020
Type: preprint
Abstract: We test the impact of online hotel ratings on the customers' hotel choice using a binary choice experiment where the online rating score is one of the hotels' attributes. Results show that online rating scores have a positive and significant impact on hotel choice. We also calculate the individual willingness to pay for higher rating scores and report the corresponding income and age elasticities.
Authors: Christos Evangelinos, A. A. Obermeyer, Aaron Bartel
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3021266640