Work

Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions

Year: 2004

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.69.1.32.55512

Author: Itamar Simonson

Institution: Stanford University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3021891781

FWCI: 29.51

Cites: 37

Cited by: 525

Related to: 10