Storytelling, the scale of persuasion and retention: A neuromarketing approach
Year: 2020
Type: article
Authors: Nicolas Hamelin, Park Thaichon, Christopher Abraham, Nicholas Driver, Joe Lipscombe, Jayarethanam Pillai
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3022002216