Similar or contrastive? Impact of product–background color combination on consumers' product evaluations
Year: 2020
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21361
Authors: Jing Huang, Zhengrong Wang, Hongliang Liu, Liqin Yu
Institution: Wuhan University
Language: English
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3022056131