Work

Effect of appeal content on fundraising success and donor behavior

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.04.007

Authors: Sri Harsha Kamatham, Parneet Pahwa, Juncai Jiang, Nanda Kumar

Institutions: The University of Texas at Dallas, Virginia Tech

Language: English

Topic: FinTech, Crowdfunding, Digital Finance

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3022638422

FWCI: 5.112

Cites: 37

Cited by: 43

Related to: 10