Work

Developing a marketing framework for the bottom of the pyramid consumers

Year: 2020

Type: article

Source: Journal of Advances in Management Research

DOI: 10.1108/jamr-01-2020-0015

Authors: Mahima Mathur, Ritu Mehta, Sanjeev Swami

Institutions: Prin. L. N. Welingkar Institute of Management Development and Research, Indian Institute of Management Calcutta, Dayalbagh Educational Institute

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: closed

OpenAlex ID: W3023749432

FWCI: 6.099

Cites: 83

Cited by: 24

Related to: 10