Work

Applying Social Marketing Strategy to Social Change Campaigns

Year: 2020

Type: other

DOI: 10.1002/9781119399926.ch5

Authors: Kimberly A. Parker, Sarah Geegan, Bobi Ivanov

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3024009649

Cites: 31

Cited by: 2

Related to: 10