Work

Consumers' guilt mitigation vis-à-vis discomfort with ambiguity

Year: 2020

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-01-2020-0002

Author: Rahul Kumar Sett

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3024536715

FWCI: 0.551

Cites: 37

Cited by: 6

Related to: 10