Firm-Determined or Consumer-Determined Corporate Social Responsibility (CSR)? Examining the Effects of Choice-of-Cause in Cause-Related Marketing
Year: 2020
Type: article
Authors: Weiting Tao, Yi Grace Ji
Institutions: University of Miami, Boston University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3024855134