Work

Better marketing for female marketers: Gendered language in the Forbes CMO list

Year: 2020

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2020.04.004

Authors: Kristen M. Getchell, Lauren Skinner Beitelspacher

Institution: Babson College

Language: English

Topic: Gender Diversity and Inequality

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W3026723913

FWCI: 2.496

Cites: 41

Cited by: 14

Related to: 10