The effects of gendered media primes on children's implicit attitudes of gender: attitudes toward girls, boys, and gender roles
Year: 2018
Type: dissertation
Abstract: Although numerous studies have investigated the effects of children’s programming on gendered socialization, research on the priming effects of gendered programming on children’s explicit and implicit attitudes toward gender, and their potential interaction with different patterns of parental mediation, remains limited. In spite of a growing effort to include more egalitarian gender representations in programming, the media landscape remains welcoming of television programs that portray limited and stereotypical gender roles. This dissertation aims to explore the impact of stereotypical gender portrayals on children’s explicit and implicit attitudes toward girls and women. The experiment will randomly assign (150) children between the ages of five and seven to one of three conditions (stereotypical feminine, stereotypical masculine, control) to investigate the priming effects of television programming on attitudes toward gender through the amended Child Implicit Association Test (Thomas, Smith, & Ball, 2007). It will also explore the relationship between children’s level of gender constancy and their implicit and explicit attitudes toward gender while controlling for their parents or guardians’ beliefs about gender and gender roles. Parental mediation style as well as the child’s impression of the parent or guardian’s parental mediation will be examined to determine whether, and how, parental mediation styles mitigate or exacerbate the effects of gender-stereotypical programming.
Author: Mary S. Norman
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3027151797