Effects of congruence between individuals’ and hotel commercials’ construal levels on purchase intentions
Year: 2020
Type: article
Authors: Merve Dogan, Bayram Zafer Erdogan
Institution: Anadolu University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
Funder: Anadolu Üniversitesi
Award: G7022283158
OpenAlex ID: W3027361738