Politicians on Campaign: Cristina Fernández’s Visual and Discursive Strategies of Persuasion in the Parliamentary Elections of 2017
Year: 2020
Type: article
Abstract: This work analyzes the visual representation that formed part of the electoral campaign of Argentina’s former president Cristina Fernández de Kirchner for the primary and parliamentary elections of 2017, in which she ran for senator from the province of Buenos Aires. From a textual corpus made up of photographic and video images published during the primary campaign (July–August) and the parliamentary campaign (September 17 to October 22), it scrutinizes the iconographic and epistemological potential of the persuasive image at the threshold of a parliamentary election.
DOI: 10.7560/slapc3803
Authors: Hugo Hortiguera, Mara Favoretto
Institutions: Griffith University, The University of Melbourne
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W3029200265