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Marketing innovations during a global crisis: A study of China firms’ response to COVID-19

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.05.029

Authors: Yonggui Wang, Aoran Hong, Xia Li, Jia Gao

Institutions: Capital University of Economics and Business, University of International Business and Economics

Language: English

Topic: COVID-19 Pandemic Impacts

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

Funder: National Natural Science Foundation of China

Award: G5669897515

OpenAlex ID: W3029658331

FWCI: 72.28

Cites: 45

Cited by: 461

Related to: 10