Year: 2020
Type: article
Abstract: Metonymy and metaphor are fundamental and ubiquitous meaning-generating tropes that operate on a conceptual, not just a verbal, level. The goal of this paper is to demonstrate to scholars outside of the Conceptual Metaphor Theory and Conceptual Metonymy paradigm how these two tropes cue meaning verbally, visually, musically, sonically, and multimodally in five Chinese clips promoting Chinese cities and Chinese trade fairs, all produced after, and in the spirit of, president Xi Jinping’s “Belt and Road” initiative (2013). We also pay attention to how interpretations are to some extent bound to differ depending on whether the audience does or does not have detailed knowledge of Chinese culture. We end by briefly arguing that a full analysis of the clips – as indeed of most discourses – requires awareness of yet other tropes as well as expertise in other humanities disciplines.
Source: Intercultural Pragmatics
DOI: 10.1515/ip-2020-0007
Authors: Yue Guan, Charles Forceville
Institutions: Sun Yat-sen University, University of Amsterdam
Language: English
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $2,712
OpenAlex ID: W3030980642