Work

Apple’s Tale: The Engagement and Sense-Making of Apple’s Story-Based Advertisements

Year: 2020

Type: article

Source: Journal of Creative Communications

DOI: 10.1177/0973258620924948

Authors: Frendy Lim, Virienia Puspita

Institution: Binus University

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3033028751

FWCI: 22.16

Cites: 12

Cited by: 13

Related to: 10