Journalists and Public Relations professionals: from influence and dependence to journalistic disintermediations
Year: 2020
Type: article
Abstract: Relations between journalists and Public Relations professionals have been the subject of various investigations. In a context in which great precariousness in the media coincides with an increase and professionalization of communication agencies, we propose to study their informational relations. Our objective is to determine the perceptions of journalists and Public Relations professionals regarding their work and profession, identify how the influences between these two groups of professionals are established, and evaluate their routines and interactions. This research has been carried out using the qualitative discussion group technique (n = 43). Among the results, the media’s weakness stands out in the face of Public Relations that is experiencing a golden age, capable of exercising not only a relationship of influence that fits with the “determination model” but also aspiring to journalistic disintermediation.
Source: El Profesional de la Informacion
Institution: University of the Basque Country
Language: Spanish
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3032592755