Hashtags and Digital Movement of Opinion Mobilization: A Social Network Analysis/SNA Study on #BubarkanKPAI vs #KamiBersamaKPAI Hashtags
Year: 2019
Type: article
Abstract: This study examined the role of hashtag (#) in the mobilization of digital opinion supports. Could different hashtags (#) create different mobilizations? The theory used in this study is the Digital Movement of Opinion (DMO), which is a digital activism marked by spontaneous and unorganized reactions of social media users. The case investigated is a hashtags match between #BubarkanKPAI and #KamiBersKKAI. The method applied is the Social Network Analysis (SNA). The results showed that #BubarkanKPAI was more able to create mobilization compared to the hashtag #KamiBersamaKPAI. The hashtag #BubarkanKPAI was successful because it is more emotional, creates narrative imagination and has a clear frame.
Source: Jurnal Komunikasi Indonesia
Author: Eriyanto, Eriyanto
Institution: University of Indonesia
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3033677622