Work

Political Polarization in the Brazilian Election Campaign for the Presidency of Brazil in 2018: An Analysis of the Social Network Instagram

Year: 2020

Type: article

Abstract: The 2018 elections in Brazil were marked by major changes in the country's political and social scenario. The present work focuses on the study of the campaigns of Fernando Haddad (PT) and Jair Bolsonaro (PSL) on Instagram during the second round. Thus, through Content Analysis (Bardin, 2011) and theoretical discussion regarding political polarization and electoral communication, the work proposes to understand how the campaigns of both candidates took place and which strategies were recurrent in a scenario of political crisis and reorganization, not only in a communicational field, but also in a political field.

Source: International Journal of Social Science Studies

DOI: 10.11114/ijsss.v8i4.4837

Authors: Carla Montuori Fernandes, Luiz Ademir de Oliveira, Mariane Motta de Campos, Vinícius Borges Gomes

Institutions: Universidade Paulista, Universidade Federal de Juiz de Fora

Language: English

Topic: Social Media and Politics

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3034447717

FWCI: 1.798

Cites: 13

Cited by: 9

Related to: 10