Work

Image congruity as a tool for traveler retention: a comparative analysis on South Korean full-service and low-cost airlines

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Travel & Tourism Marketing

DOI: 10.1080/10548408.2020.1757564

Authors: Heesup Han, Bonhak Koo, Sunghyup Sean Hyun

Institutions: Sejong University, Oklahoma State University, Hanyang University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and ICT, South Korea

OpenAlex ID: W3034473391

FWCI: 3.781

Cites: 81

Cited by: 18

Related to: 10