Creativity Under Pressure in Digital Innovation: The Case of Norwegian Game Development Start-ups
Year: 2020
Type: dissertation
Abstract: In today’s hypercompetitive market, companies are forced to be creative and innovate in order to survive. Digital technology has brought new possibilities for organisations as well as enabled thousands of start-ups to enter the marketplace. However, the constant flood of start-ups leads to intense competition increasing pressure on the companies to innovate. Developing novel ideas and bringing them to fruition is often a chaotic process influenced by pressure and uncertainty. The concept of creativity in information systems (IS) development and digital innovation has been under-researched with a too-narrow focus. This thesis aims to extend research on digital innovation and creativity and the interaction between human actors and digital technology during this process in a high-pressure environment. A case study of game development start-up companies in the Norwegian video game industry was conducted to gain empirical insight into the work situation of a high-pressure environment with creative and technologically savvy developers. A new theoretical process model is presented, as well as propositions to guide practitioners in their creative endeavours.
Author: Hrafnhildur Jónasdóttir
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3034480606