Work

The past, present, and future of measurement and methods in marketing analysis

Year: 2020

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-020-09527-7

Authors: Yu Ding, Wayne S. DeSarbo, Dominique M. Hanssens, Kamel Jedidi, John G. Lynch, Donald R. Lehmann

Institutions: Columbia University, Pennsylvania State University, University of California, Los Angeles, University of Colorado Boulder

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3034823804

FWCI: 4.612

Cites: 52

Cited by: 52

Related to: 10