Work

Language Choice and Preferences: Mapping the linguistic landscape of Sentul, Malaysia

Year: 2020

Type: article

Abstract: The study attempts to map the linguistic landscape of Sentul, the new urban area of Kuala Lumpur. It aims to examine the preferred language of shop signs in the area. Data were collected primarily from visible shop signs and categorized through a sign coding scheme based on Sunwani’s (2005) model. The analysis indicates that the area preferred a mixture of English, BM, and Chinese for the shop signs. The findings show diverse factors govern the choice of language use on the shop signs attributed to identity, nature of business owners, and shop location. Keywords: Linguistic Landscape; Shop sign; Multilingual; Language Learning eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI3.2529

Source: Environment-Behaviour Proceedings Journal

DOI: 10.21834/ebpj.v5isi3.2529

Authors: Nur Hidayatulshima Omar, Aini Andria Shirin Anuarudin, Misyana Susanti Husin @ Ma’mor, Kamisah Ariffin

Institutions: Universiti Teknologi MARA, Universiti Teknologi MARA System

Language: English

Topic: Multilingual Education and Policy

Subfield: Linguistics and Language

Field: Social Sciences

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: diamond

Funder: Ministry of Higher Education, Malaysia