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What Frugal Products are and Why they Matter: An Abstract

Year: 2020

Type: conference-paper

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-030-39165-2_150

Authors: Sergej von Janda, Sabine Kuester, Monika C. Schuhmacher, G. Shainesh

Institutions: University of Mannheim, Justus-Liebig-Universität Gießen, Indian Institute of Management Bangalore

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3035567656

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