Work

Why Engineer-to-order Portfolio Rationalization Stalls: Challenges in Standardization, Modularization, Platform Design and Mass Customization

Year: 2020

Type: conference-paper

Abstract: There are various strategies to control complexity and variety growth in ETO businesses. Such portfolio rationalization initiatives sometimes stall. This paper elaborates on the challenges that cause this. Challenges described in literature and challenges seen in five different industry cases are consolidated. The challenges are combined into groups and presented in the ADKAR change management model. The authors intend this list to be used for guidance In industry and expect the collection to be extended with future industry cases and challenges.

Source: Proceedings of the Design Society DESIGN Conference

DOI: 10.1017/dsd.2020.45

Authors: C. A. Bertram, G. O. Mueller, M. Løkkegaard, N. H. Mortensen, L. Hvam

Institution: Technical University of Denmark

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3035734265

FWCI: 1.298

Cites: 31

Cited by: 9

Related to: 10