Work

Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach

Year: 2020

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2020.1780466

Authors: Fatih Kılıç, Elif Yolbulan Okan

Institutions: Istanbul University, Bahçeşehir University

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3036059633

FWCI: 5.556

Cites: 20

Cited by: 38

Related to: 10