Work

Evolution of Global Marketing Strategy : Scale, Scope, and Synergy

Year: 1989

Type: article

Source: The Columbia Journal of World Business

Author: Susan P. Douglas

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3036788196

FWCI: 7.23

Cites:

Cited by: 269

Related to: 10