Work

How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Media Business Studies

DOI: 10.1080/16522354.2020.1780067

Authors: Vanessa Rahe, Christopher Buschow, Daniela Schlütz

Institutions: Hanover University of Music Drama and Media, Bauhaus-Universität Weimar, Filmuniversität Babelsberg KONRAD WOLF

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3036794409

FWCI: 5.595

Cites: 31

Cited by: 35

Related to: 10