Year: 2020
Type: conference-paper
Abstract: The rapid growth of e-commerce has made people accustomed to shopping online. Before making purchases on e-commerce websites, most consumers tend to rely on rating scores and review information to make purchase decisions. With this information, they can infer the quality of products to reduce the risk of purchase. Specifically, items with high rating scores and good reviews tend to be less risky, while items with low rating scores and bad reviews might be risky to purchase. On the other hand, the purchase behaviors will also be influenced by consumers' tolerance of risks, known as the risk attitudes. Economists have studied risk attitudes for decades. These studies reveal that people are not always rational enough when making decisions, and their risk attitudes may vary in different circumstances.
Authors: Yingqiang Ge, Shuyuan Xu, Shuchang Liu, Zuohui Fu, Fei Sun, Yongfeng Zhang
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W3038640658