Work

Gestión de la comunicación en la Pequeña y Mediana Empresa. Potencial estratégico, filosofía y tendencias

Year: 2020

Type: article

Abstract: Corporate Communication is a management tool that helps organisations to attain their goals. The studies of their characteristics, applications and needs in the Spanish business reality have prioritised to larger companies. However, SMEs represent the majority of the Spanish business landscape. The present work is developed from the SME perspective in a concrete geographic area, Galicia, away from the business, politician and communicative cores. Results show an emergent landscape where an established and stable communication function with enough resources is low developed. Communication differences between medium and small organizations have been analysed.

Source: Estudios sobre el Mensaje Periodístico

DOI: 10.5209/esmp.66244

Authors: Carmen Costa Sánchez, José-Miguel Túñez-López, María-Isabel Míguez-González

Institutions: Universidade da Coruña, Universidade de Santiago de Compostela, Universidade de Vigo

Language: Spanish

Topic: Media and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3040110504

FWCI: 1.208

Cites: 24

Cited by: 5

Related to: 10