Work

Interpret me! The interplay between visual metaphors and verbal messages in advertising

Year: 2020

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2020.1781477

Authors: Yuhosua Ryoo, Yongwoog Andrew Jeon, Yongjun Sung

Institutions: Southern Illinois University Carbondale, Northern Illinois University, Korea University

Language: English

Topic: Language, Metaphor, and Cognition

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3040375889

FWCI: 2.273

Cites: 41

Cited by: 33

Related to: 10