Work

I-O Can Has Meme? Using Memes to Engage Others With I-O Psychology Content

Year: 2020

Type: article

Abstract: Memes are ubiquitous, and they have become a major part of online interactions (Kitchener, 2018). Memes may be an accessible medium that organizations can use to connect with potential employees, customers, and the general public. Not only have memes been used by companies for marketing (e.g., Murray et al., 2014), but they also have been used for outreach by organizations as diverse as academic libraries (e.g., Woodworth, 2018), government influence campaigns (e.g., Zakem et al., 2018), and political campaigns (e.g., Graham, 2020). In this paper, we discuss the current state of Internet memes in the I-O psychology community as well as the potential that memes have as a communication medium for the field’s outreach efforts. Indeed, one of the challenges that I-O psychology faces is its obscurity (Nolan et al., 2014; Gasser et al., 2001).

Source: ODU Digital Commons (Old Dominion University)

Authors: William P. Jimenez, Lisa M. Kath, Sayeedul Islam, Gordon B. Schmidt

Language: English

Topic: Humor Studies and Applications

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3040414873

FWCI:

Cites: 8

Cited by: 2

Related to: 10