Work

Consumer Purchasing Intentions and Marketing Segmentation of Remanufactured New-Energy Auto Parts in China

Year: 2020

Type: article

Abstract: This study tests and verifies the main factors influencing consumers’ intention to purchase and the marketing strategy of remanufactured new-energy automobile parts in China. The revised model of Theory of Reasoned Action is used to study the factors influencing consumers’ intention to purchase. The main factors influencing consumer purchase intention of remanufactured new-energy automobile parts in China are identified through correlation analysis of factors including subjective norms, attitudes, face consciousness, brand extension, and perceived risk. Through market segmentation, consumers in China are divided into three types: passive-accepted, brand-driven, and green-consuming; the marketing strategy is developed accordingly. This study provides theory and decision-making basis for remanufactured new-energy automobile parts markets.

Source: Mathematical Problems in Engineering

DOI: 10.1155/2020/5647383

Authors: Shibin Zhang, Chuhan Zhou, Yanran Liu

Institutions: Shandong Jianzhu University, Tongji University

Language: English

Topic: Sustainable Supply Chain Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $2,550

Funders: Shandong Jianzhu University, National Office for Philosophy and Social Sciences, Government of Shandong Province