Year: 2019
Type: report
Abstract: On 12 September 2017, the Ministry of Business, Innovation and Employment announced that a research programme entitled Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand had been selected for funding from the Endeavour Fund. The programme has been launched with four reviews written for a general audience on relevant existing knowledge, including this report on distinctive cultural attributes of New Zealand agri-food exports. It focuses on how New Zealand producers can use cultural attributes as a means of ‘maximising export returns.’ There are two key components that are addressed: first, what is meant by ‘cultural attributes of food’ and, second, what are the means by which these can help increase export earnings? Different chapters in the report then focus on Māori cultural attributes, and New Zealand Pākehā cultural attributes.
Authors: Matthew Rout, John D. Reid
Language: English
Topic: Culinary Culture and Tourism
Domain: Social Sciences
SDG: Zero hunger
Open Access status: green
OpenAlex ID: W3041232355