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The influence of GLOBE culture dimensions on entrepreneurial orientation in tourism and medical service sectors in Serbia

Year: 2020

Type: article

Abstract: The main objective of the research is to examine, for the first time, the influence of dimensions of culture according to the GLOBE model on the dimensions of entrepreneurial orientation. The research sample belongs to the service sector within the transitional society of Serbia, i.e. tourism and medical sector, which are linked through the ever-growing health tourism industry. Different influences of dimensions of culture (uncertainty avoidance, performance orientation, group collectivism, assertiveness and gender equality) on dimensions of entrepreneurial orientation (work ethic. innovativeness, empathy, autonomy and risk readiness) are confirmed. The obtained results are important for defining the cultural framework which influences the development of entrepreneurial activities within tourism and health service sectors in Serbia.

Source: Geographica Pannonica

DOI: 10.5937/gp24-24303

Authors: Milena Nedeljković-Knežević, Vanja Pavluković

Institution: University of Novi Sad

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

Funder: Ministarstvo Prosvete, Nauke i Tehnološkog Razvoja