Work

Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up

Year: 2020

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2020.05.004

Authors: Ali Khalil, Ganga S. Dhanesh

Institution: Zayed University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W3045331018

FWCI: 3.922

Cites: 37

Cited by: 29

Related to: 10