Work

Marketing Strategies in the Decision-Making Process for Undergraduate Choice in Pursuit of Hospitality and Tourism Higher Education: The Case of Hong Kong

Year: 2020

Type: article

Source: Journal of Hospitality & Tourism Education

DOI: 10.1080/10963758.2020.1791136

Authors: Grace K. S. Ho,, Rob Law,

Institutions: I-Shou University, Hong Kong Polytechnic University

Language: English

Topic: Hospitality and Tourism Education

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W3045690167

FWCI: 12.7

Cites: 54

Cited by: 31

Related to: 10