Work

Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty

Year: 2020

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-04-2018-0228

Authors: Pham Hung Cuong, Oanh Dinh Yen Nguyen, Liem Viet Ngo, Nguyen Phong Nguyen

Institutions: Foreign Trade University, UNSW Sydney, University of Economics Ho Chi Minh City

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3045706058

FWCI: 6.483

Cites: 139

Cited by: 38

Related to: 10