Strategizing for a Base-of-the-Pyramid Market: The Case of Grundfos LIFELINK
Year: 2020
Type: conference-abstract
Authors: Poul Houman Andersen, Lars Esbjerg
Institutions: Aalborg University, Aarhus University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3045897522
