Work

Third-party organization endorsement impacts on perceived value and B2B customer loyalty

Year: 2020

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.07.021

Authors: Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim, Shuman Wang, Xiaolei Yu

Institutions: Henan University, Eastern Michigan University, Changwon National University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, China Postdoctoral Science Foundation

Awards: G1548701593, SNS环境中准社会互动关系的驱动要素及其对品牌资产的作用机理研究

OpenAlex ID: W3046324316

FWCI: 6.483

Cites: 93

Cited by: 51

Related to: 10