Work

Love spillover from a hotel sub-brand to its corporate brand: An associative network theory perspective

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Management

DOI: 10.1016/j.jhtm.2020.07.006

Authors: Yao-Chin Wang, Hailin Qu, Jing Yang

Institutions: University of Arkansas at Fayetteville, Oklahoma State University, New York University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3048112851

FWCI: 2.061

Cites: 61

Cited by: 26

Related to: 10