Work

Predicting trust in online advertising with an SEM-artificial neural network approach

Year: 2020

Type: article

Study design: Observational Study

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2020.113849

Authors: Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Yogesh K. Dwivedi

Institutions: Universiti Tunku Abdul Rahman, University of Malaya, UCSI University, Chang Jung Christian University, Swansea University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3048352145

FWCI: 13.9

Cites: 128

Cited by: 114

Related to: 10