Work

Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements

Year: 2020

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102229

Authors: Wenting Feng, Rungting Tu, Peishan Hsieh

Institutions: Hainan University, Tunghai University

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Ministry of Science and Technology, Taiwan, Hainan University

Awards: G3153343906, 自媒体平台中消费者传播负面舆论的动机与情绪、品牌负面刻板印象的动态变化和企业应对策略的研究, Running for Health or for “Likes”? the Impacts of Gamification Elements on Users’ Continued Use of Fitness Apps and Subjective Well-Being

OpenAlex ID: W3048411110

FWCI: 24.01

Cites: 61

Cited by: 125

Related to: 10