Year: 2020
Type: book-chapter
Abstract: This chapter offers a review of reward-based crowdfunding. Based on a concrete framework, this chapter extensively explains the definition, mechanisms, and unique aspects of reward-based crowdfunding. To better understand the status of reward-based crowdfunding from a global perspective, the development and regional characteristics of it in different crowdfunding markets are presented and discussed in this chapter. In addition, through a comprehensive literature review of key reward-based crowdfunding research, two main research streams of reward-based crowdfunding (success drivers and contributor behaviour) are summarized. Lastly, this chapter also sheds light on the implications of reward-based crowdfunding for practice and research, as well as mentions its potential contributions and limitations.
Source: Springer eBooks
Authors: Liang Zhao, Sunghan Ryu
Institutions: Shanghai Jiao Tong University, University of Agder
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: hybrid
Funder: Universitetet i Agder
OpenAlex ID: W3048612828