A pilot study exploring the viability of focus groups as a brief social media literacy intervention for substance use prevention among adolescents
Year: 2020
Type: article
Abstract: This study used a sample of high school students (n= 33; M=16.4 years, SD=1.19) to explore whether focus groups (n=4) meant to inform the development of a substance use prevention social media campaign could also serve as a brief social media literacy intervention centered on alcohol and marijuana use prevention. A retrospective pretest was used to measure the effectiveness of focus groups as a social media literacy intervention while focus group transcripts were qualitatively analyzed to identify the active mechanisms that promoted participants’ use of social media literacy. Overall, findings provide preliminary evidence that using focus groups to facilitate social media literacy may be a viable method for addressing online drinking norms and content promoting marijuana use.
Language: English
Subfield: Epidemiology
Field: Medicine
Domain: Health Sciences
Open Access status: green
Award: G765033514
OpenAlex ID: W3049130901
