Work

Vying with IKEA: HANSSEM’s Competitive Advantage at Marketing Frontier

Year: 2020

Type: article

Source: ASIA MARKETING JOURNAL

DOI: 10.15830/amj.2020.22.2.87

Authors: Sang Yong Kim, Seung Min Lee

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3049194844

FWCI:

Cites:

Cited by:

Related to: 10