Work

The Effectiveness of Guilt and Shame Appeals on Health Communications: The Moderating Role of Self-construal and Personal Cultural Orientation

Year: 2020

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2020.08.002

Authors: Hoang Sinh Nguyen, Daniel Laufer, Krisjanous Jayne

Institutions: Victoria University of Wellington, Ho Chi Minh City Open University

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3049408447

FWCI: 14.42

Cites: 129

Cited by: 13

Related to: 10