Work

What do Customers Get and Give in Return for Loyalty Program Membership?

Year: 2015

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2015.02.002

Authors: Jing Theng So, Tracey Danaher, Samir Gupta

Institution: Monash University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W307103350

FWCI: 5.148

Cites: 81

Cited by: 36

Related to: 10