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Efficaciously Smuggling Ideas: Untangling the Relationship Between Entrepreneurial Self-efficacy, Creative Bootlegging and Embedded Lead Users

Year: 2020

Type: article

Abstract: The phenomenon of embedded lead userness has gained considerable attention in the past years. This study examines the relationship between entrepreneurial self-efficacy and embedded lead userness when mediated by creative bootlegging. After analysing the data collected from 554 employees in 41 Italian and Croatian firms, our study unveils that entrepreneurial self-efficacy exerts a positive impact on embedded lead userness when mediated by creative bootlegging. Consistent with research on identity work, these results suggest that employees who show self-motivation and conviction in entrepreneurial activities tend to commit to unofficial innovation projects, which in turn, makes them act as lead users of the products and services. The study’s contributions and practical implications are also discussed.

Source: International Journal of Innovation Management

DOI: 10.1142/s1363919621500328

Authors: KHATEREH GHASEMZADEH, ALDIJANA BUNJAK, GUIDO BORTOLUZZI, MATEJ ČERNE

Institutions: University of Brescia, University of St.Gallen, University of Trieste, University of Ljubljana

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

Funder: Javna Agencija za Raziskovalno Dejavnost RS