Work

Das Öl des 21. Jahrhunderts – Strategischer Einsatz von Daten im Marketing

Year: 2020

Type: book-chapter

Source: Springer eBooks

Parent work: Data-driven Marketing: Insights aus Wissenschaft und Praxis

DOI: 10.1007/978-3-658-29995-8_1

Authors: Silvia Boßow-Thies, Christina Hofmann-Stölting, Heike Jochims

Institutions: FOM University of Applied Sciences for Economics and Management, HAW Hamburg

Language: German

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3081186265

FWCI: 7.158

Cites: 22

Cited by: 9

Related to: 10